Moz offers various SEO tools, including keyword research, site audits, and link building. Its user-friendly interface makes it suitable for beginners and seasoned pros alike. Moz also provides valuable community resources and educational content that can help enhance my understanding of SEO. Sitechecker has three main pricing plans starting at $29 per month.
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Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)
Ahrefs pricing starts at $99 per month, with the $199-per-month Standard Plan being what most average users will likely need. You can change the time period, region, and type of search (image, news, Google Shopping, etc.) to see how they affect the trend. You’ll also get a graphical representation of the region you’ve chosen (U.S., worldwide, etc.) that shows the relative searches in each subregion. Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time. Online business directories like Yelp and Google Business Profiles are like the digital age’s answer to the Yellow Pages.
Canva is a graphic design tool that offers a complete suite of drag-and-drop tools. Alli AI actually implements the changes for you through their platform. Semrush also offers enterprise plans if you need larger limits. But this next tool changed the game by leveraging AI to make keyword research faster and easier. There is also a 1-day free trial to take Phrasly for a spin before committing to a paid subscription. We tested a bunch of content creation and optimisation AI tools.
Pros & Cons
While Google is the dominant player in search engines, I always emphasize the importance of considering Bing as well. Bing Webmaster is SEO Anomaly another excellent free tool that offers features similar to Google Search Console. It provides insights into how my site performs on Bing, along with tools for submitting sitemaps and checking for crawl issues.
Best On-page SEO tools
- By working on the above SEO factors, you can ensure that your website is optimized for search engine success.
- They provide valuable insights into keyword performance, backlink analysis, and website analytics.
- Then, its site audit feature ensures your website is free of any technical SEO issues.
- That means it’s tailoring your site and content to meet the search intent of potential customers.
One of my favorite tools for conducting technical audits is Screaming Frog. This desktop program crawls websites and provides crucial data for SEO audits. It identifies technical issues like broken links, duplicate content, and missing meta tags.
One for rank tracking and keyword research, one for on-page SEO and technical SEO audits, one for backlink research, and one for link building and outreach. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site, like HubSpot’s SEO Marketing Software. Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry.
Many affordable tools restrict daily searches, tracked keywords, or crawled pages. Calculate your actual needs based on your website size and update frequency. For example, if you have a 1,000-page site, a tool limited to 500 pages won’t work, even if the price looks attractive.
